BUSINESS TO BUSINESS
B2B is requires different strategies than B2C. There are fewer emotional triggers involved, and less entertainment value. The average business owner is more centric focused. It is important to solve their problems in a timely manner.
Most B2B work done by Axiom9 starts in a consulting, brainstorming capacity then evolves into a development and service provider relationship.
MARKETING WITH MARKETING COMPANIES
ADAIDM, a division of the American Dental Association, engaged Axiom9 to help improve their web presence, website, and engage in a PayPerClick campaign. We entered into discussions with the CEO, offering several insigthts into their market.
Our analytics revealed that they were missing 35% of their market. It also showed that their list of 10 keywords, and their focus on Dental Marketing, could be expanded to 50 keywords and include 9 niche specific products.
The campaign produced almost instant results, generating 3000 visits, with a 48% Cost Per Click average, and a 20% overall closing rate.
OUTSOURCING
Our strongest relationship in the B2B world is outsourcing. We've worked with several companies, behind the sceens. Experience has taught us how to create a seamless platform where we can work with the company to satisfy their clients, without losing time and effort in mis-communication.