INTERNET MARKETING BY DIRECT ADVERTISING
Direct marketing drives targeted traffic to a website. Direct Marketing bypasses the search engines and targets consumers and users in the websites where they gravitate to naturally. Direct marketing includes impression advertising, re-directing traffic, and PayPerClick.
The success of a Direct Marketing Campaign lies in the predictive analytics and understanding the customer’s communication style, their social motivations, and emotional triggers. It also requires a solid understanding of how to manipulate the advertising software to work in your favor.
The main advantage of direct marketing is the cost. The initial cost and maintenance cost is much lower than it is for anyone who cannot afford a full SEO campaign. The potential Return on Investment is higher, and the client controls the exposure – not the search engines.