MEDIA AND ENTERTAINMENT

CREATING AN ONLINE BLOG COMMUNITY

September 2007, we were approached after the death of one of the internet’s main, online blogs, www.writingup.com. Sentient Storm, an entertainment company approached us to help create the concept for a new blog community to pick up the bloggers displaced by writingup.com.

The site aimed at the growing blog communities. We branded the owner and made him an integral part of the community. This created a face for the community, and sustained it while other blog communities died.

Axiom9 was engaged to help with the design and concept for three evolutions of communati. Our objective was to keep the site fresh, meet new demands, and incorporate new scripts and modifications into the website.

INTRODUCTION TO VIDEO MARKETING

Axiom9 engaged MindSplinter Films to create a Viral Marketing Video for Mr. Shackleton. This video will become one in a series. Axiom9 collaborated with both Mr. Shackleton and MindSplinter Films to create a collaborative effort designed to promote both the website and the character.

MOVIE COMPANY STEPS INTO VIRAL MARKETING

Axiom9 worked with Mindsplinter films to develop a platform to market their videos and movies online. They wanted to break into the viral video market, but wanted more than a static website. Axiom9 helped them connect with their first client. We created a general proposal on the industry, and some guidance to help them determine which is the right direction for their venture.

Mindsplinter films owns the franchise to Disney’s Ernest character. They are creating another character for the online market, Denton Rose. Axiom9 consulted with one of their agents on methods of promoting the character online. The company had already promoted Ernest through commercials until he was a marketable character. They intend on repeating their success with Denton Rose.

NDING AND REDESIGNING

In June 2009, Axiom9 was engaged to redesign the main websites for both Mindsplinter films and Sentient Storm. We began discussions to expand their websites and taking advantage of their personalities to market their products to a wider, younger audience.