BIRTH OF A MEDIA ICON
Mindsplinter films approached Axiom9 to recreate a main website to bring all their online marketing efforts together. This required serious discussions with the various talents, to determine their goals and identity. The project will focus on Denton Rose, a character played by Dennis Paul Baker.
This was not a raw project. The character achieved acliam in the Wall Street Journal who called him ‘Talent,’ The Los Angeles Times for his show ‘One to Watch’ and many more. The character has logged over 8 million views online and has appeared on Fox, NBC, and Comcast On-Demand.
The project comes on the pending release of his feature film, Directed by John Cherry (Ernest creator) and producer Doug Claybourne (Fast and the Furious, Mask of Zorro).
Axiom9 is challenged with the task of creating a fan base for Denton Rose fans, and to promote the character throughout the web. The goal is to recreate the success of John Cherry’s character (Ernest). He continues to hold the franchise of both characters.
Axiom9 is challenged with the task of creating a fan base for Denton Rose fans, and to promote the character throughout the web. The goal is to recreate the success of John Cherry’s character (Ernest). He continues to hold the franchise of both characters.
RESULTS
To date, Axiom9 has expanded the exposure across viral marketing channels, and collaborated on a project that created a commercial video using the character Denton Rose.