PAY PER CLICK

Pay Per Click Services

OUR PAY PER CLICK STRATEGY We do not limit our strategy to Google Analytics. Axiom9 has subscriptions to crawl Spyfu, Compete, and search engine databases. We combine the data obtained here with Google Analytics, Yahoo PPC data, and our inhouse generated consumer behavioral reports.

A certified SEO runs our SEO software through Google, Yahoo, Bing, and Alexa. We run competition reports against different keywords used in actual searches as well as Long-String keyword combinations.

Once we have a complete image of the potential, our Pay Per Click specialists create tight baskets and multiple ads. These increase the campaign’s exposure while lowering the Cost-Per-Click.

The secret to our high success rate is simple – Weekly monitoring. We do not build a PPC campaign and let it run. Instead, we watch the individual baskets and ads. Each basket is treated like an individual campaign. Each is optimized to show at specific times, to specific audiences, and to show specific ads.

We monitor where the ads are appearing. Websites that generate a high level of clicks, with a low ROI are banned from the system. Websites that appear to offer a high ROI are courted. We tweak the ads and baskets until the ads appear on primarily on highly targeted websites.Pay Per Click is often the most misunderstood Internet Marketing tool. A successful PPC campaign is built on the same rudiments as SEO Design. Once we build a website, we have accumulated the data and research needed to build a solid PPC campaign.

OUR PAY PER CLICK RESULTS
Our campaign goal is to reduce the Cost-Per-Click for our clients by 50% while still keeping their ad on the front page. We’ve achieved as high as a 70% reduction for clients. We did this with a campaign built on the keywords Dental Web Design. Our client paid $12.50 per click in the middle of a bidding war that saw the typical cost per click reach $50 per click.

We monitor campaigns weekly, working with AdSense professionals to reach the largest target audience without breaking the bank. Alexa reports that we reached the same goals in March 2009 for ADAIDM with a budget under $8000 that they reached in November 2008 with a budget over $20 000.