Fortune 500 companies invest 25% of their marketing budget on search engine marketing. This is not a discipline that can be learned after reading a few books, or getting a blog to the top search position for five keywords. It takes specialized training to develop a good technical SEO. That is why Axiom9 invests in the latest SEO training, keeps up to date with developments, and follows the chatter at SEO conferences.

We believe that SEO should be accountable. The SEO world does not own the search engines, but they do follow them closely. There is a symbiotic relationship between Semantic and Vertical search that can be analyzed and predicted.

RESEARCH

This is why research is the foundation of SEO Design and Marketing Campaign. Axiom9 has taken their websites and clients to the top of the search engines, repeatedly. Our secret is simple, we do not believe that search engine ranking is a random process. It is an algorithm.

There is no shortage of theories and strategies to get to the top. Most are valid. Most can be achieved by the better SEM/SEO companies. However, without accurate Search Engine Data, a theory is just a theory. It may work. It may not.

It takes solid testing and evaluation on the search engine level – not the browser level. This is why we train our SEO following SEMPO’s guidelines, and use the latest Search Engine Crawling software to generate real data. Our information is not biased by the SEO toolbars on our PCs, or our browsing history. We get our data directly from the source. It takes tenacity and dedication to develop strong SEO research skills. A single report can take 15 hours to run. This is no place for shortcuts or impatience. Axiom9 works with longer high KEI keyword lists than other companies are able to generate. We can track a website’s climb up the search engines every few weeks, not months. We can track traffic and identify your target demographic. We can track which links are recognized, and honored by search engines.

SEO DESIGN

Once we collect the data needed to understand the relationship between people and search engines, can create a website.

The design must speak to the consumer.
The code must speak to the search engines.
The keywords and content must separated the users who are looking for entertainment, shopping, information, solutions, and socialization, and attract those most likely to increase the Return On Investment.