INTERNET MARKETING BY SEO DESIGN



The competition for the top 3 search engine results pages is fierce. The difference between a position on page one, and a position on page twenty can be the result of a website’s coding. Website owners do not realize that search engine crawlers cannot read all web design languages. When they hit code they cannot read, they leave the web page.

The foundation of any internet marketing campaign starts in the website code. The webpage code is often an afterthought, or dismissed entirely. Web designers are taught to take short cuts and make their code clean. SEO designers are taught to write code that loads fast, and to restructure web pages to increase Keyword Weight and Relevance.

Google lists 128 SEO elements have an effect webpage rank. The average website optimizes five to ten elements. SEO teams can optimize up to 50 elements without touching the code. A fully optimized website needs to start with both the code structure, and eliminating all code that search engine crawlers cannot read.